Summary

This free press release template turns the facts of your announcement into a structured draft in your browser. Choose a launch, partnership, funding round, hire, event or milestone, fill in the fields you have, and the tool places them in the standard order: release line, headline, lead, detail, quote, boilerplate and media contact. Missing details stay as bracketed placeholders, so nothing is invented and nothing is stored.

A press release template that fills itself in

Enter the facts of your announcement and get a structured draft with headline, lead, quote, boilerplate and contact. It runs in your browser and nothing is stored.

Build my press release

Build your press release draft

Choose what you are announcing, then fill in the fields you have. Anything you leave empty shows as a bracketed placeholder, so you can see exactly what is still missing.

Everything is built in your browser and nothing is stored. Text in [square brackets] is a placeholder for a detail you have not entered yet. Editing the draft by hand is fine, but changing a field above rebuilds it.

How it works

What the tool does with your answers

It sets the order

A press release has a fixed running order: release line, headline, lead, detail, quote, boilerplate, contact. The tool places each of your answers in its slot, so you never open with the background or bury the news in paragraph three.

It adapts the verbs

Pick launch, partnership, funding, hire, event or milestone and the headline and lead sentence change tense and phrasing to fit. A launch says launches and has launched. An event says hosts and will host.

It leaves the facts to you

The tool never invents a number, a date or a quote. Missing details stay in square brackets, and a counter shows how many remain. The boilerplate and the personal voice stay yours.

Before you send

Read the draft as the journalist will

Most editors decide within a few seconds whether a release is a story. They read the headline, then the first paragraph, then stop. So read your draft in that order. If the headline and the lead paragraph do not tell a stranger what happened, who it affects and when, no later paragraph will rescue it. Fix those two first, then check the quote and the contact line.

A person reviewing a printed press release draft with a pen beside a laptop

Four checks before you send the draft

  1. 1

    Check the lead

    The first paragraph should answer who, what, when and where. If the lead needs a second sentence to say what happened, shorten the announcement phrase in the tool.

  2. 2

    Replace every bracket

    Square brackets are placeholders, not copy. The counter above the draft shows how many are left. The number should read zero before the release leaves your desk.

  3. 3

    Test the quote aloud

    Say the quote out loud as the named person. If they would never talk like that, rewrite it. A quote should add an opinion or a reason, not repeat the facts of the lead.

  4. 4

    Confirm the contact line

    Send the draft to the contact address once and check that someone replies. A release with a dead contact line wastes the one reporter who wanted a follow-up.

Common questions about the press release template

Is this press release template free to use?
Yes. There is no signup, no limit and no watermark. The draft is built in your browser from the fields you fill in, and nothing is sent to a server or stored.
Where does the structure come from?
It follows the layout that newsrooms and PR teams have used for decades: release line, headline, a dateline and lead paragraph that answer who, what, when and where, supporting detail, a quote, a boilerplate, a media contact and an end mark. The tool does not score your writing or promise coverage. It makes sure nothing in that order is forgotten.
Why does the draft contain square brackets?
A bracket marks a fact the tool cannot invent. If you leave a field empty, the draft shows a labelled placeholder instead of filler, and the counter above the draft tells you how many are left. Replace every one before you send.
Can I edit the draft inside the tool?
Yes, the draft box is editable, so you can adjust a sentence in place. Changing any field above rebuilds the draft from scratch, so copy your manual edits out first or finish the fields before you edit.
How long should a press release be?
Short enough that a journalist can judge the story from the first paragraph. Many PR guides suggest staying near one page, which is roughly 300 to 500 words. The draft this tool builds is much shorter than that on purpose, because the facts, the quote and the context are yours to add.
Does the tool write the quote for me?
No, and that is deliberate. A quote only works when a real person would say it, so the field asks for one or two sentences of opinion from the person you name. A quote that restates the lead is the most common thing editors cut.
Does it work for funding, hires and events as well as launches?
Yes. The announcement type changes the verb in the headline and the lead sentence, and the prompts under the fields. The rest of the structure is the same for all six types.

A press release is one format. The rest of your writing repeats too.

Cover letters, follow-ups and cold emails all follow a structure you will write again. Ohboiler keeps those structures ready, with the personal part left for you.

See the writing templates
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